Program Overview

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About this program Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be solving business problems using analysis and creativity. As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries.